Social Media Manager Brag Document Example

Q1 2025

Revamped social media content calendar into a weekly theme-based system

Date: January 9, 2025

Company: BrightPath

Tags: Content Strategy, Workflow, Social Media

Metrics:

Time saved weekly: 4 hours
Increase in content consistency: 100%

Description:

Rebuilt the content calendar using weekly content themes to create structure, reduce planning time, and ensure a steady cadence of posts across all channels.

Introduced a new real-time engagement workflow

Date: February 6, 2025

Company: BrightPath

Tags: Community Management, Engagement, Process Improvement

Metrics:

Response time improvement: 45%
Increase in engagement rate: 22%

Description:

Created a structured system for responding to comments, DMs, and tags within SLA windows. Trained cross-functional contributors and set guidelines for brand voice consistency.

Launched a short-form video series across LinkedIn, Instagram, and TikTok

Date: March 1, 2025

Company: BrightPath

Tags: Video Strategy, Multi-Channel, Content Creation

Metrics:

Average views per video: 18,000
Follower growth across platforms: 12%

Description:

Conceptualized and produced a series of short educational videos highlighting product tips and workplace culture insights. Built templates to streamline editing and distribution.

Q2 2025

Grew LinkedIn company page followers by 31% through content experiments

Date: April 10, 2025

Company: BrightPath

Tags: LinkedIn Strategy, Growth, Analytics

Metrics:

Follower growth: 31%
Engagement rate increase: 28%

Description:

Tested new formats—carousels, leadership spotlights, and industry commentary—to increase visibility and engagement. Used analytics to refine high-impact content types.

Developed a cross-functional social promotion workflow for product launches

Date: May 16, 2025

Company: BrightPath

Tags: Launch Management, Collaboration, Social Media

Metrics:

Launch content produced: 14 assets
Average post reach during launches: 3× baseline

Description:

Partnered with product marketing, design, and sales to standardize asset creation, messaging, and timing for product launch campaigns.

Ran a paid social A/B test optimizing for engagement quality rather than clicks

Date: June 5, 2025

Company: BrightPath

Tags: Paid Social, Experimentation, Optimization

Metrics:

Cost per engaged user: 19% decrease
Increase in high-intent interactions: 34%

Description:

Shifted testing strategy from CTR to deeper engagement metrics. Identified winning creatives and refined targeting segments accordingly.

Q3 2025

Built a TikTok playbook for consistent brand storytelling

Date: July 14, 2025

Company: BrightPath

Tags: TikTok Strategy, Storytelling, Documentation

Metrics:

Playbook length: 22 pages
Reduction in production time: 35%

Description:

Created a clear system for scripting, filming, editing, and publishing TikTok content. Included brand-aligned hooks, caption templates, and style guidelines.

Launched an employee advocacy program

Date: August 11, 2025

Company: BrightPath

Tags: Employee Advocacy, Internal Enablement, Engagement

Metrics:

Employees participating: 37
Average post reach increase: 52%

Description:

Built templates and prompts to help employees share company updates on their personal LinkedIn accounts. Provided coaching on tone, positioning, and timing.

Designed new visual templates for social posts

Date: September 9, 2025

Company: BrightPath

Tags: Design, Branding, Content Creation

Metrics:

Templates created: 15
Decrease in design requests: 40%

Description:

Developed a set of modular, on-brand templates for carousels, announcements, product teasers, and engagement posts to speed up production and maintain visual consistency.

Q4 2025

Led crisis communications during a platform outage

Date: October 3, 2025

Company: BrightPath

Tags: Crisis Comms, Communication, Leadership

Metrics:

Response time: Under 20 minutes
Support tickets deflected: 18%

Description:

Drafted real-time updates across social channels, monitored user sentiment, and coordinated with the support team to ensure clarity and transparency.

Ran an end-of-year social campaign highlighting customer success stories

Date: November 19, 2025

Company: BrightPath

Tags: Campaigns, Customer Marketing, Video

Metrics:

Series engagement rate: 11%
Video watch time increase: 26%

Description:

Created a multi-post campaign celebrating customer wins. Conducted interviews, gathered quotes, and built a cohesive narrative using mixed media.

Implemented UGC-style content to humanize the brand

Date: December 5, 2025

Company: BrightPath

Tags: UGC, Brand Personality, Experimentation

Metrics:

Increase in comment volume: 33%
Follower growth in Q4: 9%

Description:

Shifted part of the content mix toward more candid, low-fi videos. Tested new “day in the life,” reaction-style clips, and quick explainer formats.

Kudos

“You turned our social channels into an actual engine for awareness and engagement.”

From: Maya Sanchez — Director of Marketing
Date: April 22, 2025
Impact: Improved overall brand visibility and contributed to record-high Q2 engagement.

“The crisis comms during the outage were flawless.”

From: Daniel Ward — Head of Customer Support
Date: October 4, 2025
Impact: Reduced incoming support volume and reassured frustrated users.

“Your employee advocacy program has completely changed how we show up online.”

From: Jason Li — VP of People
Date: August 30, 2025
Impact: Boosted employer brand visibility and increased hiring pipeline quality.

“The new video templates are saving the design team so much time.”

From: Anna Roberts — Senior Designer
Date: September 14, 2025
Impact: Reduced design backlog and improved production speed across marketing.

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