Digital Marketing Manager Brag Document Example
Q1 2025
Optimized paid search campaigns to reduce wasted spend
Date: January 16, 2025
Company: BrightPath
Tags: Paid Search, Optimization, Analytics
Metrics:
Description:
Conducted a full account audit to eliminate low-performing keywords, tighten targeting, and restructure ad groups. Improved overall efficiency of the paid search program.
Implemented multi-touch attribution dashboard to unify campaign reporting
Date: February 12, 2025
Company: BrightPath
Tags: Attribution, Analytics, Reporting
Metrics:
Description:
Built a centralized dashboard integrating paid, organic, email, and social data. Standardized metrics and made campaign performance more transparent for stakeholders.
Created and launched a new lead magnet funnel for mid-funnel nurturing
Date: March 3, 2025
Company: BrightPath
Tags: Lead Generation, Funnel Optimization, CRO
Metrics:
Description:
Developed a new resource and supporting nurture flow targeting users in the research phase. Designed landing pages, emails, and paid retargeting assets.
Q2 2025
Scaled paid social program across LinkedIn and Meta
Date: April 18, 2025
Company: BrightPath
Tags: Paid Social, Campaign Strategy, Targeting
Metrics:
Description:
Introduced improved audience segmentation and creative testing sequences. Expanded the retargeting layer to nurture higher-intent users.
Launched quarterly PPC A/B testing roadmap
Date: May 9, 2025
Company: BrightPath
Tags: Experimentation, PPC, Optimization
Metrics:
Description:
Created a structured experimentation framework covering headlines, CTAs, landing page variations, and audiences. Improved efficiency and learnings cadence.
Introduced new UTM and tracking framework
Date: June 14, 2025
Company: BrightPath
Tags: Analytics, Tracking, Operations
Metrics:
Description:
Standardized UTM formats, naming conventions, and channel tags. Held training sessions to align sales, content, and product marketing teams.
Q3 2025
Rebuilt Google Ads structure to improve relevancy and Quality Score
Date: July 15, 2025
Company: BrightPath
Tags: Google Ads, Optimization, PPC
Metrics:
Description:
Shifted campaigns into intent-based groupings, cleaned up keyword match types, and created more relevant ad copy to improve delivery and lower CPCs.
Launched a retargeting program that supports the entire funnel
Date: August 22, 2025
Company: BrightPath
Tags: Retargeting, Paid Social, Funnel Strategy
Metrics:
Description:
Designed persona-based retargeting sequences spanning homepage visitors through pricing page viewers. Added video and testimonial creatives to warm audiences.
Built a lifecycle-based email automation system for prospects and customers
Date: September 10, 2025
Company: BrightPath
Tags: Email Marketing, Automation, Lifecycle Marketing
Metrics:
Description:
Mapped the entire buyer and customer lifecycle, then built tailored email journeys that reduced manual outreach for the growth and CS teams.
Q4 2025
Created a cross-channel campaign for Q4 product launch
Date: October 8, 2025
Company: BrightPath
Tags: Integrated Marketing, Launch, Campaigns
Metrics:
Description:
Managed planning and execution across paid, organic, email, and social. Developed messaging, creatives, targeting layers, and reporting.
Optimized website for conversion during peak season
Date: November 13, 2025
Company: BrightPath
Tags: CRO, Web Strategy, UX
Metrics:
Description:
Ran user behavior analysis, implemented heatmap reviews, and collaborated with design to improve layouts, CTAs, and mobile performance.
Built and documented a new content style guide
Date: December 2, 2025
Company: BrightPath
Tags: Performance Marketing, Analytics, Optimization
Metrics:
Description:
Unified bidding strategies across channels, strengthened negative audience lists, and consolidated underperforming placements to shift budget toward proven winners.
Kudos
“Your Q4 launch campaign was the most coordinated and effective we’ve ever run.”
From: Sarah Patel — Director of Product Marketing
Date: October 29, 2025
Impact: Drove a major spike in demo volume and influenced late-stage pipeline.
“The attribution dashboard has finally given us clarity on which channels actually work.”
From: Daniel Torres — VP of Marketing
Date: February 25, 2025
Impact: Improved budgeting decisions and focused spend on high-ROI channels.
“The retargeting sequences you built made a noticeable difference in deal velocity.”
From: Chris Malone — Sales Manager
Date: September 28, 2025
Impact: Helped move warm accounts through the funnel faster.
“Thanks for cleaning up our UTMs — our reporting has never been this accurate.”
From: Lena Wu — Senior Growth Analyst
Date: June 22, 2025
Impact: Reduced data discrepancies and improved performance visibility.
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