SEO Specialist Brag Document Example

Q1 2025

Completed a full technical SEO audit and fixed high-impact issues

Date: January 22, 2025

Company: Offline

Tags: Technical SEO, Site Health, Optimization

Metrics:

Site errors resolved: 87
Core Web Vitals improvement: 19%

Description:

Audited crawlability, JavaScript rendering, indexation, and page performance. Partnered with engineering to implement fixes that improved site speed, internal linking, and index health.

Migrated 150+ blog posts to a new URL structure without traffic loss

Date: February 17, 2025

Company: Offline

Tags: Site Migration, Content SEO, Redirects

Metrics:

Posts migrated: 152
Traffic retention post-migration: 98%

Description:

Planned redirects, updated internal links, and monitored search console data daily to maintain performance. Ensured metadata, schema, and canonical tags remained aligned during migration.

Launched a monthly SEO insights report for cross-team visibility

Date: March 5, 2025

Company: Offline

Tags: Reporting, Analytics, Communication

Metrics:

Time saved on ad-hoc requests: 6 hours/month
Teams receiving report: 4

Description:

Designed a digestible monthly report summarizing rankings, technical issues, content opportunities, and competitor movement. Improved transparency and proactive planning.

Q2 2025

Built new keyword clusters and content briefs for upcoming product pages

Date: April 11, 2025

Company: Offline

Tags: Keyword Research, Content Strategy, Product SEO

Metrics:

New keyword clusters created: 9
Total target keywords: 280+

Description:

Identified SERP intent, keyword themes, and competitive gaps. Created structured briefs with recommended headers, search intent, internal link targets, and schema suggestions.

Improved organic CTR through metadata testing across priority pages

Date: May 20, 2025

Company: Offline

Tags: On-Page SEO, CTR Optimization, Experimentation

Metrics:

CTR increase across test pages: 14%
Pages optimized: 24

Description:

Tested new title formats, emotional hooks, and structured descriptions. Used Search Console data to identify pages with high impressions but low click-through rates.

Implemented schema markup across top content categories

Date: June 6, 2025

Company: Offline

Tags: Schema, Technical SEO, Structured Data

Metrics:

Pages receiving schema: 42
Rich result eligibility increase: 33%

Description:

Added FAQ, How-To, and Article schema to improve SERP appearance and eligibility for enhanced search features.

Q3 2025

Created internal linking strategy to support authority and topic coverage

Date: July 8, 2025

Company: Offline

Tags: Internal Linking, SEO Strategy, Content Architecture

Metrics:

New internal links added: 310
Increase in average position: 9%

Description:

Mapped hub-and-spoke connections for content clusters and identified orphaned pages. Partnered with content team to integrate links naturally into new posts.

Reduced duplicate content across legacy pages

Date: August 19, 2025

Company: Offline

Tags: Technical SEO, Content Cleanup, Canonicalization

Metrics:

Duplicate pages resolved: 61
Crawl budget efficiency improvement: 22%

Description:

Identified and consolidated overlapping content. Implemented canonical tags and merged competing URLs to maintain ranking power and eliminate fragmentation.

Rebuilt blog information architecture for UX and SEO

Date: September 3, 2025

Company: Offline

Tags: Competitive Research, Keyword Strategy, Growth

Metrics:

New target keywords identified: 190
Content opportunities mapped: 27

Description:

Analyzed competitor SERPs, backlink profiles, and content depth. Identified weak spots in competitor coverage and opportunities for Offline to outrank them.

Q4 2025

Optimized outdated product pages for intent and conversions

Date: October 14, 2025

Company: Offline

Tags: On-Page SEO, CRO, Product SEO

Metrics:

Increase in organic conversions: 15%
Content refreshes completed: 12

Description:

Enhanced page copy, updated features, improved CTAs, and added FAQs based on search intent analysis.

Improved site performance by collaborating with engineering on speed fixes

Date: November 7, 2025

Company: Offline

Tags: Technical SEO, Performance, Page Speed

Metrics:

LCP improvement: 0.7s
Mobile performance score increase: 18 points

Description:

Diagnosed LCP, CLS, and blocking scripts. Worked with engineering to compress assets, adjust image loading, and eliminate render-blocking code.

Created end-of-year SEO roadmap for 2026

Date: December 4, 2025

Company: Offline

Tags: Strategy, Planning, SEO Roadmap

Metrics:

Initiatives planned: 18
Stakeholders aligned: 6

Description:

Developed a prioritized roadmap covering content, technical initiatives, backlink acquisition, and new cluster opportunities.

Kudos

“Your technical audit caught issues we didn’t even know were hurting us.”

From: Nina Weiss — Engineering Manager
Date: January 31, 2025
Impact: Improved site speed, crawlability, and overall SEO health.

“Your keyword clusters made our entire content strategy clearer and more focused.”

From: Daniel Ortiz — Senior Content Strategist
Date: April 25, 2025
Impact: Enabled more intentional planning and higher-impact content production.

“The migration was flawless — we didn’t lose traffic, and that’s rare.”

From: Maya Johnson — Director of Marketing
Date: February 21, 2025
Impact: Maintained rankings during a complex URL and structure change.

“Thanks for helping Product shape the new pages — your research made a big difference.”

From: Morgan Lee — Product Marketing Manager
Date: October 22, 2025
Impact: Improved messaging clarity and search visibility for key product pages.

>> Create your brag document <<