Marketing Operations Manager Brag Document Example

Q1 2025

Implemented a unified lead routing system across Marketing and Sales

Date: January 22, 2025

Company: Offline

Tags: Lead Routing, RevOps, Automation, Big

Metrics:

Reduction in lead assignment time: 65%
Routing accuracy: 99%

Description:

Created new routing rules based on region, product interest, and account tier. Collaborated with Sales Ops to refine assignment logic across teams and ensure clean handoffs.

Cleaned and standardized CRM data for campaign accuracy

Date: February 14, 2025

Company: Offline

Tags: Data Hygiene, CRM, Governance, Small

Metrics:

Duplicate records removed: 8,400
Field accuracy improvement: 32%

Description:

Audited CRM fields, fixed formatting inconsistencies, and built validation rules. Established guardrails for future data entry and integrations.

Created a multi-touch attribution model in the BI platform

Date: March 10, 2025

Company: Offline

Tags: Attribution, Analytics, Reporting, Medium

Metrics:

Channels tracked: 9
Reporting confusion reduction (surveyed): 40%

Description:

Built a model analyzing touchpoints across campaigns, lifecycle stages, and behaviors. Provided weekly insights to help marketing invest in higher-performing channels.

Q2 2025

Set up automated lifecycle scoring framework for leads and accounts

Date: April 9, 2025

Company: Offline

Tags: Scoring, Automation, Lifecycle, Big

Metrics:

Sales-accepted lead increase: 18%
Scoring rule coverage: 100% of ICP

Description:

Created a points-based model using behavioral, demographic, and account-level criteria. Ensured it integrated with routing, segmentation, and reporting systems.

Rebuilt campaign tracking taxonomy across all channels

Date: May 21, 2025

Company: Offline

Tags: Tracking, UTMs, Governance, Small

Metrics:

Tracking discrepancies reduced: 47%
Teams adopting taxonomy: 5

Description:

Standardized naming for UTMs, campaigns, assets, and channels. Documented guidelines and trained content, paid, and growth teams.

Optimized marketing automation platform performance

Date: June 4, 2025

Company: Offline

Tags: MAP, Automation, Optimization, Medium

Metrics:

Trigger failures reduced: 71%
Email send reliability improvement: 34%

Description:

Cleaned workflows, fixed outdated triggers, and removed unused automations. Improved speed, accuracy, and overall stability.

Q3 2025

Automated quarterly reporting across pipeline, attribution, and conversions

Date: July 12, 2025

Company: Offline

Tags: Reporting, RevOps, Automation, Medium

Metrics:

Time saved quarterly: 25 hours
Stakeholders using reports: 12

Description:

Created dashboards pulling from CRM, MAP, and BI sources. Automated updates and reduced manual spreadsheet merges across teams.

Integrated three new tools into the marketing tech stack

Date: August 19, 2025

Company: Offline

Tags: Martech, Integrations, Architecture, Medium

Metrics:

Integration time: Completed 2 weeks early
Manual processes removed: 6

Description:

Oversaw vendor evaluation, API mapping, testing, and rollout. Ensured clean data flow and documented system dependencies.

Launched data QA workflow with automated alerts

Date: September 9, 2025

Company: Offline

Tags: Data Quality, Automation, Governance, Small

Metrics:

Data errors identified automatically: 380+
Reduction in misattributed leads: 29%

Description:

Set up alerts for missing fields, broken syncs, or workflow failures. Improved reliability of downstream reporting.

Q4 2025

Led process improvements for marketing-to-sales handoff

Date: October 16, 2025

Company: Offline

Tags: RevOps, Alignment, Process Improvement, Big

Metrics:

Lead follow-up time reduction: 41%
SLA adherence increase: 27%

Description:

Mapped current handoff gaps, rebuilt SLAs, and established new feedback loops between SDR and Marketing teams.

Created end-of-year funnel diagnostics to identify bottlenecks

Date: November 7, 2025

Company: Offline

Tags: Funnel Analysis, Strategy, Insights, Medium

Metrics:

Identified optimization opportunities: 11
Forecast accuracy improvement: 19%

Description:

Analyzed conversion rates across awareness, consideration, and sales stages to highlight underperforming segments and opportunities for improvement.

Built the 2026 Marketing Ops roadmap with cross-department alignment

Date: December 3, 2025

Company: Offline

Tags: Planning, Strategy, Leadership, Beyond

Metrics:

Initiatives proposed: 20
Departments involved: 6

Description:

Outlined major priorities including data governance, CX automation, attribution evolution, and new martech investments. Shared with leadership for go-to-market planning.

Kudos

“The scoring framework finally gave sales confidence in our leads.”

From: Jamie Ellis — Director of Sales
Date: April 28, 2025
Impact: Improved alignment and increased meaningful follow-ups.

“Your attribution model has changed how we plan budgets.”

From: Alyssa Morgan — VP of Marketing
Date: March 22, 2025
Impact: Enabled data-driven decisions for quarterly planning.

“Thanks for untangling our tech stack — everything runs smoother now.”

From: Leo Ramirez — Senior Growth Marketer
Date: August 29, 2025
Impact: Reduced workflow failures and made launches easier.

“Your documentation made onboarding so much easier for my team.”

From: Rachel Cruz — Sales Enablement Manager
Date: November 21, 2025
Impact: Reduced training time and improved cross-team consistency.

>> Create your brag document <<