Content Marketing Manager Brag Document Example
Q1 2025
Refreshed 20+ existing blog posts to improve accuracy and search performance
Date: January 14, 2025
Company: BrightPath
Tags: SEO, Content Refresh, Optimization
Metrics:
Description:
Performed a strategic refresh of legacy content, updating outdated stats, improving formatting, and aligning each post with revised keyword targets. Added internal links to priority revenue pages and improved UX across the board.
Mentored two junior writers to improve research and editing skills
Date: February 10, 2025
Company: BrightPath
Tags: Mentorship, Leadership, Team Development
Metrics:
Description:
Held weekly coaching sessions focused on research, outlining, and editing workflows. Provided live editing sessions and documentation to help build confidence and writing clarity.
Produced a 4-part webinar series with product, sales, and CS
Date: March 4, 2025
Company: BrightPath
Tags: Webinars, Collaboration, Lead Generation
Metrics:
Description:
Planned and executed a quarterly webinar series featuring internal SMEs. Owned scripting, email copy, promotion, and post-production edits for on-demand viewing.
Q2 2025
Led development of a new content engine that grew organic traffic significantly YoY
Date: April 7, 2025
Company: BrightPath
Tags: SEO Strategy, Content Strategy, Growth
Metrics:
Description:
Overhauled the content strategy using clusters, SERP analysis, and refresh cycles. Improved internal linking, keyword targeting, and editorial workflows to increase sustained traffic and conversions.
Revamped lead nurture sequences into persona-based journeys
Date: May 14, 2025
Company: BrightPath
Tags: Lifecycle Marketing, Copywriting, Email Strategy
Metrics:
Description:
Rebuilt outdated email nurture flows and added dynamic CTAs, new segmentation rules, and messaging aligned to lifecycle stage and real buying intent.
Organized company-wide volunteer day
Date: May 29, 2025
Company: BrightPath
Tags: Culture, Community, Event Planning
Metrics:
Description:
Coordinated logistics, transportation, and partnership with a local nonprofit. Increased cross-team participation and created an opportunity for meaningful community engagement.
SEO-optimized all new product pages
Date: June 18, 2025
Company: BrightPath
Tags: SEO, Web Copy, Product Marketing
Metrics:
Description:
Partnered with product, design, and SEO to write user-aligned, keyword-backed messaging for six new feature launches. Improved page structure, metadata, and linking.
Q3 2025
Developed customer story program and published 12 case studies
Date: July 9, 2025
Company: BrightPath
Tags: Case Studies, Customer Marketing, Storytelling
Metrics:
Description:
Built a repeatable workflow for interviewing customers, drafting stories, and collaborating with design. Enabled sales to share clearer, outcome-driven proof points.
Hosted monthly “Lunch & Learn” to improve cross-team visibility
Date: August 13, 2025
Company: BrightPath
Tags: Internal Enablement, Culture, Community
Metrics:
Description:
Organized monthly sessions featuring different departments. Improved visibility into ongoing work and strengthened internal collaboration.
Rebuilt blog information architecture for UX and SEO
Date: September 2, 2025
Company: BrightPath
Tags: Information Architecture, UX, SEO
Metrics:
Description:
Created new content hubs and reorganized blog taxonomy to improve navigation and search relevance. Partnered with design on layout and readability improvements.
Q4 2025
Launched a new monthly email roundup with segmented content
Date: October 7, 2025
Company: BrightPath
Tags: Email Marketing, Segmentation, Copywriting
Metrics:
Description:
Introduced a monthly roundup with tailored audience segments. Built templates, tested subject lines, and optimized CTAs for engagement.
Created new internal content request system
Date: November 5, 2025
Company: BrightPath
Tags: Operations, Workflow, Process Improvement
Metrics:
Description:
Built a structured intake system to reduce friction between teams. Standardized briefs, deadlines, and goals to streamline cross-functional content requests.
Built and documented a new content style guide
Date: December 3, 2025
Company: BrightPath
Tags: Brand Voice, Documentation, Training
Metrics:
Description:
Created an accessible style guide covering tone, grammar, templates, and formatting. Led two training sessions across content, marketing, and sales teams.
Kudos
“Your leadership on the content engine work completely reshaped our SEO growth.”
From: Jessica Nguyen — Senior SEO Strategist
Date: April 22, 2025
Impact: Helped grow organic traffic 82% YoY.
“The new case studies have been a game-changer for sales conversations.”
From: Marcus Silva — Sales Enablement Manager
Date: July 24, 2025
Impact: Improved outbound sequences and increased velocity in mid-funnel deals.
“The industry report campaign exceeded every goal we set.”
From: Lena Wu — Director of Product Marketing
Date: October 17, 2025
Impact: Drove high-intent pipeline and increased campaign attribution.
“Thank you for turning customer insights into powerful narratives.”
From: David Chen — Customer Success Lead
Date: February 28, 2025
Impact: Strengthened customer advocacy and increased CS visibility.
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