Copywriter Brag Document Example
Q1 2025
Refreshed core website copy to improve clarity and flow
Date: January 16, 2025
Company: Offline
Tags: Web Copy, Messaging, UX Writing, Medium
Metrics:
Description:
Rewrote homepage, product pages, and pricing copy to improve clarity, scanability, and alignment with updated messaging guidelines.
Developed copy templates for social posts and announcements
Date: February 7, 2025
Company: Offline
Tags: Templates, Enablement, Content Strategy, Small
Metrics:
Description:
Built scalable writing templates for the marketing team to ensure consistent voice across short-form channels and reduce repetitive writing tasks.
Wrote email sequences for trial onboarding and feature discovery
Date: March 4, 2025
Company: Offline
Tags: Email Copywriting, Lifecycle, Engagement, Medium
Metrics:
Description:
Created empathetic, actionable onboarding emails focused on reducing friction and helping new users find value faster.
Q2 2025
Owned copy for the “Workflows Unlocked” product launch
Date: April 18, 2025
Company: Offline
Tags: Launch Copy, Product Marketing, Campaigns, Big
Metrics:
Description:
Wrote scripts, landing pages, ad copy, in-app messaging, and email announcements. Ensured a cohesive story across channels during a major product release.
Created SEO-driven content briefs and optimized long-form articles
Date: May 14, 2025
Company: Offline
Tags: SEO Copywriting, Content, Research, Medium
Metrics:
Description:
Partnered with SEO to build keyword-rich content briefs and rewrote older articles to increase usefulness, authority, and search visibility.
Wrote customer-facing microcopy for onboarding tooltips and UI elements
Date: June 6, 2025
Company: Offline
Tags: UX Writing, Product Collaboration, Microcopy, Small
Metrics:
Description:
Clarified product instructions and wrote contextual microcopy that helped users understand features without overwhelming them.
Q3 2025
Produced a library of short-form video scripts for social and paid media
Date: July 15, 2025
Company: Offline
Tags: Scriptwriting, Video, Creative, Medium
Metrics:
Description:
Wrote concise storytelling and explainer scripts that elevated the brand voice and supported cross-channel video production.
Created case study narratives highlighting customer outcomes
Date: August 21, 2025
Company: Offline
Tags: Case Studies, Storytelling, Customer Marketing, Medium
Metrics:
Description:
Interviewed customers, identified key insights, and crafted narratives that made their wins feel clear, compelling, and human.
Improved error messages and empty states across the app
Date: September 10, 2025
Company: Offline
Tags: UX Writing, Product, Clarity, Small
Metrics:
Description:
Rewrote confusing or unclear system messages to make them more supportive, actionable, and aligned with brand voice.
Q4 2025
Led copywriting for Offline’s annual brand campaign
Date: October 17, 2025
Company: Offline
Tags: Brand Campaign, Creative Direction, Storytelling, Big
Metrics:
Description:
Developed the campaign’s narrative concept, scripts, email copy, landing page messaging, and punchier short-form angles for social and paid.
Created messaging for internal events + culture initiatives
Date: November 14, 2025
Company: Offline
Tags: Internal Comms, Culture, Writing, Small
Metrics:
Description:
Wrote event themes, presenter scripts, and internal announcements with a warm, human tone that matched our evolving culture.
Authored the 2026 content and messaging roadmap
Date: December 5, 2025
Company: Offline
Tags: Strategy, Roadmapping, Leadership, Beyond
Metrics:
Description:
Mapped out core content themes, voice guidelines, storytelling experiments, and launch messaging priorities for the coming year.
Kudos
“Your copy elevated the product launch beyond anything we expected.”
From: Priya Shah — Director of Product
Date: April 29, 2025
Impact: Helped clearly explain complex new workflows and boosted user adoption.
“Thank you for rewriting our UI microcopy — it made the product feel so much more human.”
From: Samir Patel — Senior Product Designer
Date: June 20, 2025
Impact: Reduced friction and improved overall product clarity.
“The case studies you wrote helped me win two deals last month.”
From: Lauren Kim — Account Executive
Date: August 29, 2025
Impact: Provided stronger storytelling and clearer customer proof points.
“The brand campaign copy was incredible — emotional, clear, and perfectly on voice.”
From: Daniel Brooks — CEO
Date: October 27, 2025
Impact: Elevated the entire campaign and strengthened brand perception.
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