Design Lead Brag Document Example

Q1 2025


Created a unified design vision for the year and aligned cross-functional teams

Date: January 22, 2025

Company: Offline

Tags: Design Leadership, Strategy, Alignment, Beyond

Metrics:

  • Teams aligned: 5
  • Strategic themes defined: 4

Description:

Established a clear creative direction for the year, outlining priorities across UX, UI, research, and brand. Ensured teams worked toward the same long-term vision.

Formalized a design review process to improve collaboration and quality

Date: February 14, 2025

Company: Offline

Tags: Process, Design Ops, Collaboration, Medium

Metrics:

  • Feedback cycle time reduced: 24%
  • Teams onboarded: 3

Description:

Created a structured review cadence, defined critique guidelines, and clarified decision-making roles. Improved feedback clarity and reduced unnecessary revisions.

Led design accessibility audit across core product areas

Date: March 7, 2025

Company: Offline

Tags: Accessibility, UX, Quality, Medium

Metrics:

  • Accessibility issues identified: 42
  • Product areas reviewed: 7

Description:

Performed an accessibility sweep with designers and engineers. Prioritized issues, created action items, and improved compliance with WCAG guidelines.

Q2 2025


Led creative direction for Workflow Automation feature launch

Date: April 18, 2025

Company: Offline

Tags: Feature Launch, Creative Direction, UX/UI, Big

Metrics:

  • Launch engagement rate: 13%
  • Cross-team stakeholders aligned: 8

Description:

Oversaw UX, UI, and visual direction for one of Offline’s most significant feature launches. Ensured consistency across product, marketing, and internal training materials.

Built team-wide design principles to standardize decision-making

Date: May 19, 2025

Company: Offline

Tags: Design Systems, Culture, Leadership, Medium

Metrics:

  • Principles adopted by: 100% of design team
  • Reduction in design misalignment: 30%

Description:

Documented clear principles that guide design decisions across UX, UI, motion, and research. Helped reduce subjective debates and encourage consistency.

Wrote customer-facing microcopy for onboarding tooltips and UI elements

Date: June 11, 2025

Company: Offline

Tags: Mentorship, Team Development, Leadership, Small

Metrics:

  • Designers mentored: 3
  • Skill proficiency improvement: 15% (self-evaluations)

Description:

Provided structured mentorship sessions covering UX fundamentals, critique skills, and career planning. Empowered junior team members to take on more complex work.

Q3 2025


Led the redesign of Offline’s dashboard for clarity and better information architecture

Date: July 10, 2025

Company: Offline

Tags: UX/UI, Data Visualization, Product Design, Big

Metrics:

  • Dashboard task success rate: +19%
  • User satisfaction (UX survey): +10 points

Description:

Oversaw exploration, wireframes, prototyping, visual design, and QA. Ensured the redesign addressed core user pain points discovered in research.

Established a consistent motion design system across product UI

Date: August 21, 2025

Company: Offline

Tags: Motion Design, Design Systems, UI, Medium

Metrics:

  • Animation guidelines created: 1 system
  • Engineering handoff time reduced: 18%

Description:

Defined motion principles, microinteraction patterns, and transition rules that improved the product’s polish and clarity.

Ran cross-team design workshops to improve collaboration

Date: September 9, 2025

Company: Offline

Tags: Workshops, Facilitation, Collaboration, Small

Metrics:

  • Workshops held: 3
  • Participants: 22

Description:

Facilitated sessions with Product, Engineering, Marketing, and CS to align on upcoming initiatives, uncover friction points, and generate new ideas.

Q4 2025


Directed UX/UI work for Q4 flagship product launch

Date: October 16, 2025

Company: Offline

Tags: Launch, Creative Direction, UX/UI, Big

Metrics:

  • Feature completion rate: +16%
  • Visual QA issues: <5%

Description:

Led UX strategy, UI design, motion specs, and final polish for the quarter’s most complex release. Ensured clarity across all touchpoints.

Improved cross-functional project planning with new design resourcing workflows

Date: November 14, 2025

Company: Offline

Tags: Design Ops, Planning, Resource Management, Medium

Metrics:

  • Project bottlenecks reduced: 28%
  • Predictability of design timelines: +20%

Description:

Created capacity planning templates, intake forms, and project forecasting guidelines to help the design team manage workload more efficiently.

Created 2026 design strategy and capability roadmap

Date: December 5, 2025

Company: Offline

Tags: Strategy, Leadership, Design Vision, Beyond

Metrics:

  • Initiatives planned: 18
  • Teams aligned: 6

Description:

Outlined long-term improvements across UX, UI, research, design ops, accessibility, and creative direction. Provided quarterly milestones and resourcing needs.

Kudos


“Your leadership made the automation launch feel effortless.”


From: Priya Shah — Director of Product
Date:
April 30, 2025
Impact:
Strengthened clarity across product, design, and GTM teams.

“The dashboard redesign changed how users understand their data.”


From: Morgan Lee — Senior Product Designer
Date:
July 28, 2025
Impact:
Improved workflow efficiency and made insights more actionable.

“Your design principles have become our north star.”


From: Hannah Cole — VP of Product
Date:
May 29, 2025
Impact:
Provided clarity and reduced ambiguity in cross-team collaboration.

“The motion system you introduced added so much polish to the UI.”


From: Daniel Brooks — CEO
Date:
August 30, 2025
Impact:
Increased product cohesiveness and improved user delight.