Email Marketing Manager Brag Document Example
Q1 2025
Improved email list hygiene and segmentation accuracy
Date: January 15, 2025
Company: Offline
Tags: List Management, Segmentation, Deliverability, Small
Metrics:
Description:
Cleaned dormant contacts, improved suppression rules, and updated segmentation logic to make targeting more accurate across lifecycle campaigns.
Created a weekly reporting dashboard with key email KPIs
Date: February 10, 2025
Company: Offline
Tags: Reporting, Analytics, Optimization, Small
Metrics:
Description:
Built an automated email performance dashboard in Looker, making it easier for marketing, product, and leadership teams to track engagement trends.
Launched a new onboarding email sequence for trial users
Date: March 6, 2025
Company: Offline
Tags: Lifecycle Marketing, Onboarding, Automation, Medium
Metrics:
Description:
Mapped the trial user journey and built a step-by-step sequence to introduce features, reduce churn, and encourage early product engagement.
Q2 2025
Segmented email audience by behavioral triggers for higher relevance
Date: April 8, 2025
Company: Offline
Tags: Behavioral Targeting, Segmentation, Personalization, Medium
Metrics:
Description:
Introduced new targeting rules based on user actions such as feature usage, browsing patterns, and past email interactions. Improved personalization across all email programs.
Optimized monthly newsletter layout and improved readability
Date: May 21, 2025
Company: Offline
Tags: Newsletter, UX, Content Strategy, Medium
Metrics:
Description:
Redesigned the newsletter to highlight top stories, added cleaner typography, and tested new content modules tailored to user behavior.
Implemented A/B testing framework for subject lines and CTAs
Date: June 4, 2025
Company: Offline
Tags: Experimentation, Optimization, Email Strategy, Small
Metrics:
Description:
Established a cadence for controlled experimentation, testing variables such as CTA phrasing, preview text, and formatting for consistent learnings.
Q3 2025
Built a lifecycle-based email automation system across all customer stages
Date: July 16, 2025
Company: Offline
Tags: Automation, Lifecycle Marketing, Customer Journey, Big
Metrics:
Description:
Created personalized email flows for onboarding, activation, adoption, renewal, and re-engagement. Improved consistency and reduced reliance on one-off sends.
Launched re-engagement campaign for inactive subscribers
Date: August 15, 2025
Company: Offline
Tags: Re-engagement, List Management, Automation, Medium
Metrics:
Description:
Designed a multi-step sequence targeting unengaged subscribers with value-driven messaging and clear re-opt-in actions.
Partnered with Product to add feature usage insights to emails
Date: September 9, 2025
Company: Offline
Tags: Cross-functional, Personalization, Product-Led Growth, Small
Metrics:
Description:
Used product data to insert personalized feature highlights into lifecycle emails, helping users discover under-used tools.
Q4 2025
Led cross-channel end-of-year campaign integrating email, paid, and in-app
Date: October 21, 2025
Company: Offline
Tags: Integrated Marketing, Campaigns, Strategy, Big
Metrics:
Description:
Owned email strategy for a company-wide campaign that combined seasonal messaging, usage insights, and upgrade incentives across multiple channels.
Improved deliverability by partnering with engineering on domain authentication
Date: November 12, 2025
Company: Offline
Tags: Deliverability, Technical, Operations, Medium
Metrics:
Description:
Updated SPF/DKIM/DMARC configuration, monitored domain reputation daily, and implemented best-practice sending rules.
Developed 2026 email roadmap with new programs and experimentation areas
Date: December 3, 2025
Company: Offline
Tags: Strategy, Planning, Leadership, Beyond
Metrics:
Description:
Built a strategic roadmap for growth, retention, and lifecycle improvements. Included proposals for dynamic content, AI-driven segmentation, and expanded customer education emails.
Kudos
“Your onboarding sequence made a noticeable difference in activation rates.”
From: Jordan Reyes — Product Manager
Date: March 20, 2025
Impact: Helped more trial users reach core value moments faster.
“Our deliverability has never been this healthy — thank you.”
From: Mia Patel — Senior Marketing Operations Manager
Date: November 22, 2025
Impact: Reduced inbox issues and improved the performance of every email program.
“The end-of-year campaign felt polished and coordinated across every channel.”
From: Alex Chen — Director of Marketing
Date: October 31, 2025
Impact: Generated strong Q4 engagement and pipeline.
“Thanks for building reporting that the whole team can finally understand.”
From: Sarah Martinez — CEO
Date: February 26, 2025
Impact: Improved leadership visibility and supported more data-driven planning.
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