Growth Marketer Brag Document Example
Q1 2025
Improved signup flow conversion through low-lift UX tweaks
Date: January 18, 2025
Company: Offline
Tags: CRO, Experimentation, UX, Small
Metrics:
Description:
Identified friction points using heatmaps and session recordings. Adjusted form spacing, clarified field labels, and reduced unnecessary steps.
Set up a full-funnel experimentation pipeline for weekly tests
Date: February 13, 2025
Company: Offline
Tags: Experimentation, Process, Growth, Medium
Metrics:
Description:
Created a structured pipeline for ideation, prioritization, QA, and analysis. Improved experiment cadence and alignment across teams.
Launched activation-focused onboarding emails with product-specific tips
Date: March 4, 2025
Company: Offline
Tags: Activation, Lifecycle, Email, Medium
Metrics:
Description:
Partnered with Product to identify key actions and feature milestones, then tailored onboarding communication to drive early engagement.
Q2 2025
Built a multi-step product-led growth (PLG) funnel using in-app nudges
Date: April 7, 2025
Company: Offline
Tags: PLG, Activation, In-App Messaging, Big
Metrics:
Description:
Designed and implemented contextual in-app hints, progress markers, and tooltips to guide users toward high-value actions.
Designed and launched a referral program MVP
Date: May 16, 2025
Company: Offline
Tags: Referral, Virality, User Acquisition, Medium
Metrics:
Description:
Built lightweight referral flows, incentives, and landing pages. Added tracking rules and monitoring for early signal validation.
Ran A/B tests on pricing page variations
Date: June 11, 2025
Company: Offline
Tags: Pricing, CRO, Experimentation, Small
Metrics:
Description:
Tested CTA placement, plan comparisons, and layout improvements to reduce friction in the evaluation stage.
Q3 2025
Created an SEO-driven content acquisition experiment
Date: July 14, 2025
Company: Offline
Tags: SEO, Content, Acquisition, Medium
Metrics:
Description:
Worked with SEO to identify high-intent keywords, built lead-magnet landing pages, and tested conversion-oriented content formats.
Launched retargeting experiments across paid social and display
Date: August 20, 2025
Company: Offline
Tags: Retargeting, Paid Media, Growth, Medium
Metrics:
Description:
Segmented audiences by lifecycle stage and tested creative variations that spoke directly to user behavior and intent.
Built weekly KPI growth dashboard for activation, retention, and funnel health
Date: September 9, 2025
Company: Offline
Tags: Analytics, Reporting, Insights, Small
Metrics:
Description:
Created a centralized dashboard to track activation, engagement loops, and stickiness metrics. Improved visibility across Product and Marketing.
Q4 2025
Rolled out cross-channel winback program for inactive users
Date: October 10, 2025
Company: Offline
Tags: Winback, Lifecycle, Retention, Medium
Metrics:
Description:
Built multi-touch sequences that combined email, in-app nudges, and personalized offers to bring dormant users back into the product.
Developed creative testing framework for paid ads across channels
Date: November 14, 2025
Company: Offline
Tags: Paid Media, Creative Testing, Optimization, Medium
Metrics:
Description:
Standardized testing for messaging, visuals, hooks, and offers. Improved creative iteration speed and helped identify winning angles.
Built 2026 growth plan aligned with product, revenue, and lifecycle goals
Date: December 5, 2025
Company: Offline
Tags: Strategy, PLG, Leadership, Beyond
Metrics:
Description:
Outlined major growth bets across activation, expansion, monetization, and retention. Created a quarterly testing roadmap with clear KPIs.
Kudos
“Your PLG funnel work moved real activation metrics — this was huge.”
From: Diana Kim — Director of Product
Date: April 22, 2025
Impact: Improved early engagement and reduced time-to-value for new users.
“The referral MVP was one of the cleanest launches we’ve had.”
From: Ben Alvarez — Senior Engineer
Date: May 29, 2025
Impact: Drove new acquisition channels with minimal engineering lift.
“Your creative testing framework made our paid strategy smarter overnight.”
From: Talia Reed — Paid Media Lead
Date: November 28, 2025
Impact: Helped cut wasted spend and prioritize high-performing ad angles.
“Thanks for bringing clarity to our growth metrics — the dashboard is a lifesaver.”
From: Sam Gupta — VP of Marketing
Date: September 20, 2025
Impact: Improved forecasting and made cross-team planning significantly easier.
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