Product Marketing Manager Brag Document Example
Q1 2025
Refreshed all product messaging across the website for clarity and consistency
Date: January 17, 2025
Company: Offline
Tags: Messaging, Positioning, Web Copy, Medium
Metrics:
Description:
Updated value props, headlines, feature descriptions, and CTAs across core product pages to make positioning clearer and more customer-centric.
Developed competitive battlecards for Sales
Date: February 11, 2025
Company: Offline
Tags: Sales Enablement, Competitive Intelligence, Small
Metrics:
Description:
Created lightweight, skimmable battlecards outlining competitor strengths, gaps, objection handling, and key differentiators. Increased sales confidence in competitive deals.
Created a new feature announcement framework for consistent launches
Date: March 6, 2025
Company: Offline
Tags: Launches, Frameworks, Process, Small
Metrics:
Description:
Defined templates for internal briefs, external messaging, customer-facing assets, and launch checklists to make product releases more predictable and polished.
Q2 2025
Led the go-to-market strategy for Offline’s new workflow automation feature
Date: April 15, 2025
Company: Offline
Tags: GTM Strategy, Launch, Product Marketing, Big
Metrics:
Description:
Owned positioning, messaging, launch sequencing, in-app announcements, training materials, and sales assets. Partnered with Product, CS, and Growth for coordinated execution.
Built new persona profiles with updated research-backed insights
Date: May 22, 2025
Company: Offline
Tags: Personas, Research, Strategy, Medium
Metrics:
Description:
Conducted interviews with customers and prospects, validated pain points, refreshed buying triggers, and created clean persona documents for cross-team use.
Produced demo scripts for Sales featuring new product capabilities
Date: June 3, 2025
Company: Offline
Tags: Sales Enablement, Demo, Messaging, Small
Metrics:
Description:
Wrote structured demo flows highlighting problem–solution–value, improving storytelling and consistency across reps.
Q3 2025
Created positioning and narrative for new product category expansion
Date: July 9, 2025
Company: Offline
Tags: Positioning, Strategy, Messaging, Big
Metrics:
Description:
Developed top-level story, supporting proof points, market context, and value pillars for a major shift in how Offline describes its capabilities.
Developed customer proof library with modular case study assets
Date: August 21, 2025
Company: Offline
Tags: Customer Marketing, Case Studies, Enablement, Medium
Metrics:
Description:
Organized quotes, short stories, stats, and visuals into a searchable library to support Sales, Product, and Content teams.
Partnered with Product to introduce feature-level tooltips and education inside the app
Date: September 6, 2025
Company: Offline
Tags: Product Collaboration, In-App Messaging, Adoption, Small
Metrics:
Description:
Wrote contextual in-app explanations for new feature areas. Improved user understanding without relying solely on email or help center articles.
Q4 2025
Led the GTM strategy for the Q4 flagship release
Date: October 14, 2025
Company: Offline
Tags: GTM, Launch, Cross-Functional, Big
Metrics:
Description:
Managed messaging, campaign assets, partner announcements, internal enablement, and customer-facing comms. Coordinated planning across 8+ teams.
Created a competitive landscape report for 2026 planning
Date: November 18, 2025
Company: Offline
Tags: Competitive Analysis, Strategy, Insights, Medium
Metrics:
Description:
Assessed product differentiation, category trends, pricing shifts, and GTM movements. Presented insights during annual planning.
Built the 2026 Product Marketing roadmap with input from Product, Sales, and Growth
Date: December 2, 2025
Company: Offline
Tags: Planning, Leadership, Roadmapping, Beyond
Metrics:
Description:
Outlined strategic priorities across personas, messaging, enablement, competitive intelligence, and launch readiness. Built quarterly sequencing for execution.
Kudos
“Your GTM work made the automation launch incredibly smooth.”
From: Priya Shah — Director of Product
Date: April 28, 2025
Impact: Enabled faster adoption and reduced support questions.
“The persona updates clarified so many of our targeting decisions.”
From: Aaron Fields — Senior Growth Marketer
Date: May 30, 2025
Impact: Improved alignment between paid, lifecycle, and content strategy.
“Your narrative work this quarter was transformative.”
From: Hannah Cole — VP of Marketing
Date: July 28, 2025
Impact: Unified messaging across functions and improved market clarity.
“The case study library has become our team’s favorite tool.”
From: Jordan Evans — AE
Date: August 31, 2025
Impact: Helped reps personalize pitches and close deals faster.
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